Ducati Dreams

Blogger is obsessed with buying a Ducati. Those cynics at IESE invariably say two things when they hear this: a) A typical Investment Banker, spending money he doesn't have on frivolous toys. b) You just want one because of the Competitive Strategy case we did on Ducati , you jackass.
As compelling as those arguments may sound, Blogger's deep seeded obsession with owning a Ducati goes back further than any tangible reality of being an Investment Banker, and most definitely the case study read at IESE business school. Just ask Blogger's girlfriend, Medora, and she will testify to his oogling and fawning over said machine in the lobby of a coffee shop on Northwest 23rd in Portland, OR some three years ago. Granted, Blogger had no idea what a Ducati actually was at that point, let alone how to ride one (the latter still being true), but he knew that he wanted one.
Now that Blogger has reached a level of appropriate indebtedness, in that 7 or 8,000 euros more doesn't really make that much of a difference in how screwed he is, the time has come to realize that dream. He spent the latter half of this morning in the showroom itself, before being kicked out for dry humping a red Monster 695 (see above picture taken from the store's surveillance cameras capturing Blogger's torrid ride). Now he just has to pull the trigger, write the check, and make the dream come true. Oh, and get a license....and, uh, learn how to drive a motorcycle....but let's not get bogged down in details.